In bulk
Hundreds of products at once
You change attributes, prices or status for selected products in one action.
Magento has six product types: from simple goods to variants and sets, all the way to services and downloadable files. You add any attributes, photos and video to every product. A catalog with thousands of items you edit in bulk or through an import.
The product type decides what the customer chooses on the page, how stock is tracked and whether the order needs shipping.
A T‑shirt in five colors and four sizes is one product with one page. Yet each variant has its own SKU, stock and price, so you know exactly what’s selling and what’s running out.
The customer chooses by clicking a color, image or label instead of a dropdown - even right in the category listing.
Variants are created from the selected attributes all at once, you don’t have to set them up one by one.
A mug, a T‑shirt, a cookware set, a custom bundle, an extended warranty or an e‑book. Each type behaves differently, and a service or an e‑book never goes through a pointless carrier selection.
The customer puts together a custom bundle themselves. The price is fixed, or calculated from the selected items.
Downloadable files become available after payment, with a sample and a download limit.
You adapt attributes, forms and categories to what you sell. Not the other way around.
Any attributes, such as material, power or dimensions. You use them in filters, search, comparison and discount rules.
Attribute sets: electronics get a different form than clothing.
Custom product options, such as engraving text, a custom size, a file upload or a date, even with a surcharge.
SKUs, meta titles and descriptions can be generated automatically from a template.
An unlimited category tree. One product can be in several categories at once.
Each category has its own content, image and product sorting.
A gallery with zoom. Image sizes for the listing, the detail and the thumbnail are created automatically.
Video from YouTube or Vimeo right in the product gallery.
Working with a large catalog, and features that help the customer choose. All features →
In bulk
You change attributes, prices or status for selected products in one action.
Import
You upload products, prices, stock and images from a file, and export them the same way.
Recommendations
Related products, pricier alternatives and cart add‑ons you assign by hand to each product.
Alerts
The customer gets an e‑mail when a product drops in price or is back in stock.
Choosing
The customer puts the attributes of selected products side by side.
Blocks
New products, products from a category or recently viewed items you place anywhere on the website.