Managed
Deedhold builds the backend
Our team designs, develops and guarantees custom modules, integrations and business logic for the long term. That is the only way we can vouch for operations and smooth upgrades.
Deedhold gives developers a modern Hyvä frontend and a stable platform underneath - with no worries about hosting, monitoring, security or upgrades. You customize the theme freely through a Git workflow; backend modules and integrations are developed and guaranteed by our team.
Deedhold is a managed e‑commerce platform built on Magento Open Source. Admin access is a given; code changes follow clear rules - the theme belongs to you, the backend is guaranteed by us. That is exactly why Magento upgrades never turn into a nightmare with us.
Managed
Our team designs, develops and guarantees custom modules, integrations and business logic for the long term. That is the only way we can vouch for operations and smooth upgrades.
Theme
Your developer, in‑house team or agency customizes the Hyvä theme without limits - through a standard Git workflow with pull requests. Design changes pass automated checks, free of charge.
Exceptions
Want to build backend features yourself too? After an individual assessment we allow smaller modules that don’t touch data, with peer review by our developer for units.
No proprietary framework. No closed runtime. You build the theme on Hyvä and standard tools - and underneath it runs the open Magento stack that we operate and guarantee. Integrations and API →
Backend
PHP 8+, MySQL / MariaDB, RabbitMQ, Redis, OpenSearch - running under your online store, managed by Deedhold.
Frontend
Alpine.js, Tailwind CSS - a lightweight, fast frontend stack. This is where you build.
DevOps
Docker development workflow, GitHub + CI/CD pipeline.
A developer’s time belongs to the theme and new features - not to keeping an online store alive. Hosting, monitoring, security, SLA, updates and incident management are handled by the platform as part of the service.
Monitoring and security 24/7
Magento security updates and maintenance
EU hosting with CDN and backups
Automated deployment pipeline
Monthly maintenance and security review
Theme changes go through a standard Git workflow. No FTP deploys, no edits straight in production. Backend requirements you hand over to us - we design the solution and build it. Peer review is paid in units: design and content changes are free, features depend on their size. Your plan includes units; each additional one costs €40 excl. VAT. Pricing →
01
The client gets access to the theme repository.
02
The developer clones the project locally.
03
Theme changes go through a pull request.
04
CI checks quality and upgrade‑safety and notes on the pull request how many units the review costs.
05
Design and content changes only need the automated checks. New features are also reviewed by our developer.
06
Once approved, the change goes to staging and then to production.
Some reviews may be tougher than you’re used to. That’s intentional. Strict standards - and the backend in Deedhold’s hands - are what keep the platform secure, stable and upgradable for the long term. If you’re ever unsure, we’re here to help. The goal isn’t to block development - the goal is to keep the platform healthy years from now.
No changes to the Magento core
Backend modules only after an individual assessment
Focus on upgrade‑safe patterns
Mandatory peer review for every feature
CI checks and automated tests
No direct changes in production
We prefer developers with experience in the Hyvä frontend, Alpine.js and Tailwind - or the Magento ecosystem in general. Here are the best resources to get started.
If you’re new to the Magento ecosystem, we recommend the courses from M.academy - probably the best Magento learning resource available today.
Partners
We’re looking for developers and agencies who want to build fast Hyvä frontends and bring clients onto a platform without the chaos around infrastructure and maintenance. If you’d like to join the Deedhold partner program, get in touch.
